A Personal Reflection on Staying Human in the Hyper Evolving AI WorldTo say we’re in the middle of an AI revolution is a mild understatement!Tools are evolving and re-evolving before we even implement them. Workflows are dramatically collapsing. Roles are being defined and redefined overnight, Organisational structures are shrinking….Its a madness with only one method being named for everything – AI
In today’s dynamic business landscape, placing the customer at the heart of every decision is not just a strategy—it’s the key to sustainable success.Customer-Centric Approach: Building a truly customer-centric business is about deeply understanding your customers’ needs, anticipating their expectations, and consistently exceeding them.
The biggest issue with marketing is – defining what it is.
This year I read 50+ job PDs for a “Product Marketer” and sadly found..
They were almost all completely different…
– Some were asking for a product marketer.
– Some were asking for a product + content + paid ads + SEO marketer.
It’s 2025 – time to understand the full picture (or fall behind):
1. Brand Strategy
☑ The blueprint of your brand.
☑ Defines vision, mission, and positioning.
☑ Without it, identity has no direction.
RightPath recently undertook a comprehensive time and motion study for a large multinational organization to optimize operational efficiency. Spearheaded by Sharad Sawant and conducted during the 1st week of December 2024, our team’s due diligence included meticulous analysis, observation, and data-driven recommendations aimed at streamlining workflows and enhancing productivity.
It’s 2025 – time to understand the full picture (or fall behind):
1. Brand Strategy
☑ The blueprint of your brand.
☑ Defines vision, mission, and positioning.
☑ Without it, identity has no direction.
RightPath recently undertook a comprehensive time and motion study for a large multinational organization to optimize operational efficiency. Spearheaded by Sharad Sawant and conducted during the 1st week of December 2024, our team’s due diligence included meticulous analysis, observation, and data-driven recommendations aimed at streamlining workflows and enhancing productivity.
The best B2B brands aren’t just adopting AI—they’re winning with it.